Branding Design // Character Illustration // Storyboarding
I helped shape and support Flimp’s visual branding through character illustration, storytelling, and cohesive design systems. My contributions included storyboards and style kits for marketing videos, as well as branded eBook designs and other marketing materials.
For this product explainer video, I worked as the lead designer focused on character illustrations and visual storytelling. The design direction was provided by the team, and I expanded on it by building a custom style kit for Flimp to ensure visual consistency. I also developed the storyboard that guided the animation team through production.
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