Better Jerky Co.

Better Jerky Co. needed a new brand identity and packaging design that captured the relaxed spirit of the Hawai'i islands while standing out on crowded retail shelves.

I developed a beach-inspired visual identity using bold typography and playful illustration to evoke the feeling of enjoying jerky outdoors—especially at the beach.

The final brand system included logo design, packaging design, custom illustrations, and marketing materials that could scale across retail, e-commerce, and social media.

The new branding helped position Better Jerky Co. as a premium yet approachable snack brand inspired by Hawaii’s lifestyle. Consumers now can find their products at various retail shops such as Sam's Club, Costco, Longs Drugs, Foodland Supermarkets, and more.